creates by connecting the unconnected

info + connect

All you need to know about &storm, our people and our services.

Our story

The story of &storm started in 2013 at a kitchen table in Dubai.

Two people with a passion for food and drinks, a creative and an organiser, joined forces and started an adventure. &storm was born!

In the years after &storm developed into an adult creative agency specialized in the world of food, drinks, hotels and more. 

In 2018 &storm moved to the Netherlands and by now we are, how appropriate, located in the former Wijnkooperij (Winery) in Leiden.

From here we continue cooking up our creative concepts and live tastily ever after.

Our services

&storm is a creative agency specialized in hospitality and F&B. We offer the following services:

Creative Concepts



Social Media




Our people

Alide Storm van Leeuwen


Managing Partner & Founder

Alide is the managing guru at &storm.

She manages everything that needs to be managed. 

She’s the one who you will see at meetings or hear on the phone, the one who has overview of all projects, but also the one who comes up with clever communication or advertising strategies for your brand.

Previously she worked for several communication and advertising agencies in Amsterdam and Dubai for clients like Bols, Tortilla, Rita’s and many others.

In her free time Alide likes to pretend to be a Michelin chef.

+31 6 414 56 494

Johnny Boulos


Creative Partner & Founder

Johnny is the creative mastermind behind &storm.

He creates everything that needs to be created.

He’s the one that prefers to be unseen, the perfectionist with eye for detail, the one who will get your job done in record time, but also the one who comes up with brilliant fully integrated creative concepts for your marketing and branding campaigns.

Previously he worked for several multinational advertising agencies in Dubai and Kuwait for clients like Jumeirah, Coca Cola, Red Bull and many others. 

In his free time Johnny is a true grillmaster. 

+31 6 833 25 577


We’d love to hear from you or feel free to drop by the Wijnkooperij on Hogewoerd 61a in Leiden for a cup of coffee, tea or a glass of wine.

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concepts&storm | wijnkooperij | hogewoerd 61a | 2311 hg | leiden | the netherlands
kvk: 71029184 | btw: NL697904039B01